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Boost Emotional Resonance via Storytelling
Dedicate time this week to share more personal stories that connect emotionally with your audience. Use LinkedIn, where your presence is strongest, to experiment with authentic narratives.
Human Credibility Intelligence
AI rewrote who gets trusted.
Most operators don't know they got skipped.
YOUmanize is the credibility intelligence platform that shows you exactly how AI reads your trust signals — and what to fix before the next decision gets made without you in the room.
Every signal, pattern, and tier in YOUmanize was built directly from the work Rachel and Joshua Lee did at StandOut Authority — 15+ years of one-on-one engagements with high-performing founders, authors, executives, and category-defining operators.
app.youmanize.ai
YOUmanize™ Score
Analyzed: LinkedIn · Last updated today
Recognized Credibility
+5 pts since last analysis
Trust Signal Breakdown
Authenticity 70 · Medium
Consistency 85 · High
Reciprocity 40 · Low
Relevance 55 · Low
Social Proof 40 · Low
Transparency 70 · Medium
Emotional Resonance 70 · Medium
A
Alice · Credibility Advisor
Your strongest signal is Consistency. Focus next on Social Proof — it's the highest-leverage move from here.
For founders. For the executives who lead them. For the organizations they represent.
Deploying across a team? →The shift
Visibility is temporary.
Authority compounds.
For two decades the game was visibility. Optimize pages, post more, buy ads, stack keywords. Whoever shouted loudest won the click. That game is over.
Sixty-five percent of Google searches now end without a click. More than half of B2B buyers start research with an AI chatbot. The discovery layer moved — and AI doesn't rank visibility. It ranks credibility.
If AI doesn't surface you at the moment of decision, you don't exist. The new question isn't can people find me. It's does AI consider me credible enough to put me in the answer.
65%
>50%
What the Score reveals
Five signal categories shape whether you are chosen or ignored.
These are the high-level categories AI and humans both read. Each one breaks down into the specific psychological signals underneath.
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Visibility Signals
Whether you are actually showing up in the places and patterns AI is reading.
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Trust Perception
Whether the people encountering you online actually trust what they find.
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Authority Positioning
Whether the market instantly understands what you should be known for.
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Content Clarity
Whether your message is sharp, differentiated, and easy to trust.
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Competitive Gaps
Where competitors are outpacing you and where you can break through.
The seven signals
Seven psychological trust signals. Built on human behavior.
Every credible person leaves these signals behind. They reflect how humans naturally assess credibility — long before metrics or algorithms are involved. AI now reads the same patterns.
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Authenticity
Alignment between what you say, what you show, and what you do.
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Consistency
The reliability and rhythm of how you show up publicly over time.
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Reciprocity
How often your presence gives value before asking for it.
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Relevance
Alignment between your voice, your topics, and what your audience cares about.
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Social Proof
Visible signals that others recognize, engage with, or endorse your credibility.
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Transparency
Clarity around your values, intentions, and boundaries.
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Emotional Resonance
The emotional response people experience when they encounter your brand.
Why we don't publish the weights. Each signal is weighted by its measured impact on AI surfacing — but we deliberately don't publish the formula. Operators who know the weights game the weights. The system measures the pattern of real credibility, not the inputs you can optimize for.
Meet Alice
Personalized weekly focus. Not generic advice.
Alice is your AI Credibility Advisor. Every week, she reads your updated analysis and tells you the three things to do — what to boost, what to keep strong, and what to ignore for now.
Strategy specific to your signal pattern, your audience, and your stage. Not a generic content calendar.
Your Weekly Focus
Personalized guidance from Alice based on your latest analysis
Your current score of 64.17 places you in the Credibility in Formation tier. Focusing on your highest-leverage signals will be the fastest path to advancing your credibility.
✓
Keep Up Strong Authenticity on LinkedIn
Authenticity is your strongest signal, driven largely by your LinkedIn profile. Continue presenting genuine, original content to maintain this trust pillar.
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Ignore Low TikTok Score for Now
Your TikTok profile score is low, but since your strength is on LinkedIn, TikTok has minimal impact on your overall credibility right now. Focus where you already have traction.
The system
Other platforms measure engagement after the fact.
YOUmanize establishes a baseline, predicts how content will perform before you publish, measures what actually happens, and continuously refines human authority over time.
Coming next: The Bisection Layer (pre-publish prediction + Reality Score) and Alice 2.0 (a real coach, not a chatbot). See what's next →
Built by the people who lived the problem
Fifteen years building real authority for real clients.
Then AI changed who gets seen.
Rachel B. Lee
Co-Founder & CEO, YOUmanize
Co-Owner & CMO, StandOut Authority
LinkedIn Top Voice. Former brand strategy leader at Microsoft and Gartner — led Microsoft Inspire social strategy (1B+ impressions, Speaker Excellence Award) and managed a $50M+ business at Gartner. Featured in The Washington Post. Guest lecturer at UT Austin McCombs.
Joshua B. Lee
Co-Founder & CVO, YOUmanize
Founder & CEO, StandOut Authority
25+ years on what makes people trust, connect, and choose. 17 companies built. Nearly $1B in digital ad spend managed for brands including Google and MySpace. Author of Balance is Bullsh*t. Creator of Authority Architecture. Known as The YOUman Catalyst.
StandOut Authority revealed the problem. YOUmanize is the system Rachel and Josh built to solve it at scale — so the right people stop being invisible at the exact moment AI is deciding who to recommend.
Read the origin story →Built from 15+ years of StandOut Authority client work
Top-selling authors · Fortune 100 executive teams · Global performance coaches · Multi-stage VCs · Brand strategy leaders
Out of respect for our clients' privacy, specific names are reserved for direct conversations. Read more about who we've worked with →
Built as infrastructure
From the founder's authority
to the organization's credibility.
Founders, executives, employees, sales teams, advisors, donors — every relationship in modern business runs on credibility AI can read. Same trust infrastructure underneath. Different activities on top.
Starts with one operator. Scales to the leadership team. Extends to the organization.
YOU
LiveFounder & operator credibility
The wedge. The Score, Alice, and predictive modeling for founders, fractional execs, and expert-led service businesses whose credibility is the buying decision.
HR
Extends toTeam and leadership trust
The same credibility infrastructure applied to recruiting, employee trust, and leadership credibility across an organization.
Sales
Extends toRelationship-driven scaling
Trust scoring across customer-facing roles. Pipeline credibility at the human level, not the brand level.
Nonprofit
Extends toDonor and mission trust
Credibility infrastructure for donor confidence, mission alignment, and organizational transparency.
Common questions
About Human Credibility Intelligence.
What is Human Credibility Intelligence?
Human Credibility Intelligence is the practice of measuring, structuring, and improving the trust signals AI systems use to decide which people and businesses to surface. Unlike SEO (which optimizes pages for search engines) or AEO (which optimizes content to be mentioned by AI), Human Credibility Intelligence measures the credibility of the person or brand itself — across seven psychological trust dimensions AI models weigh when ranking sources.
How is YOUmanize different from AEO tools like Profound or Otterly?
AEO tools tell you whether AI mentioned you. YOUmanize tells you whether AI trusts you. AEO measures mention frequency in LLM outputs. YOUmanize measures the underlying credibility signals — Authenticity, Consistency, Reciprocity, Relevance, Social Proof, Transparency, Emotional Resonance — that determine whether AI surfaces you in the first place. AEO is a downstream metric. Human Credibility Intelligence is the upstream cause.
How do LLMs actually decide who to surface?
LLMs do not rank by keyword density or backlinks. They evaluate credibility through patterns of trust signals across the open web — authenticity of voice, consistency over time, third-party validation, transparency of intent, emotional resonance. When asked "who should I trust on X," LLMs surface entities whose signals form a coherent pattern of credibility. YOUmanize measures those signals directly.
Who is YOUmanize for?
YOUmanize is built first for founder-led and service-based B2B businesses whose growth depends on the credibility of the people behind them — consultants, fractional executives, advisory firms, expert-led services. The platform expands to mid-market and enterprise teams that need credibility coherence across customer-facing roles, and into HR, sales, and nonprofit applications of the same trust infrastructure.
Who built YOUmanize?
YOUmanize was co-founded by Rachel B. Lee (LinkedIn Top Voice, former Microsoft and Gartner brand leader) and Joshua B. Lee (17-time founder, former Yahoo and MySpace operator, managed nearly $1 billion in digital ad spend, author of "Balance is Bullsh*t," creator of Authority Architecture). Both co-own StandOut Authority, the personal-authority consultancy whose 15+ years of one-on-one client work informed every signal in the YOUmanize methodology. StandOut Authority revealed the credibility problem one client at a time. YOUmanize is the system the founders built to solve it at scale.
How is the YOUmanize Score calculated?
The YOUmanize Score is a composite measurement across the seven psychological trust signals, scored against observable patterns in your public presence. The signals are weighted by their measured impact on AI surfacing decisions — but we deliberately do not publish the specific weights. The pattern matters more than any single signal, and operators who know the formula tend to optimize for the formula rather than building real credibility. The Score reflects how consistently your public presence signals credibility and trust over time.
Find out where you stand.
Score your credibility across the seven signals AI weighs. Get personalized coaching from Alice. Five minutes.
Get Your YOUmanize Score